Sreenivasan as the corporate head who is well versed in the game stands out. There are a few cliches sequences, especially with the way climax unfolds and how type characters in the media field are showcased. That's modern day love presented to you in a nutshell, where idealism and excessive emotions take a back seat. Instead watch the movie for its realistic depiction and ponder over some of the questions that the movie poses and this could turn out to be a good viewing experience. A modern day love story unfolds, where the hero and the heroine falls for each other upon sight and has no issues revealing it and reveling in it. Roopesh Nambiar Dileep is a leading television journalist, who works at the channel 'Naalaamidam', and is enamoured by a new trainee with a fancy name - Kabani Nikhila Vimal.
The technical side of the movie including the editing, cinematography is good. The issues the couple face are making compromises on their career and personality front and making their relationship work on a long term basis. She does the role of news reader Kabani. The movie is written and directed by debutante Sreebala K Menon. Also, labeling it as a Dileep movie will dampen the expectation. Burying their bygone lives under the carpet, Sarayu and Satheesh decide once and for all, that they should perhaps start living for themselves. The movie showcases many interesting facts about media.
. A parallel sub-plot is also shown where, Sarayu Suhasini a widow and Sateesh Sashi Kumar a divorcee explore love. Their confusion about where this relationship is going and the travails of accommodating a new person in their live is all shown. When she meets her former class mate and lover Satheesh Sasi Kumar after eons, the duo recognizes that it's never too old to get going again. Dileep has toned down his usual antics for this role and holds his own.
Nikhila Pavithran plays the female lead. A few induced ones like the lungi dance and selfie sequences is jarring. The assured sense of tone that is apparent in Sreebala K Menon's debut feature 'Love 24 x 7' renders it a film that takes pleasure in the simplest of its moments. Sreebala K Menon's maiden attempt is a realistic encounter with romance which portrays different sides of love. This is quite a strong sub-plot and at times, overshadows Roopesh's and Kabani's story. Sreebala has handled love in this era competently.
Nikhila is the surprise as she handles her roles with the consummate ease of a veteran. These are very seamless and hence stays out of the limelight without any unusual gimmicks tried out, which some might label as traditional. Watching it with such an intent can be disappointing. Sreenivasan plays the channel editor Ummer Abdulla. Humour is subdued in the narrative and is mostly situational.
Nothing needs to be said about Suhasini and Sashi Kumar. An award winning writer, Sreebala's visual perception of a story is a meandering one with strong sub-plots and unapologetic realism. Samir Haq wields camera for the film. One becomes immersed in Roopesh Nambiar Dileep and Kabani's Nikhila life as they try to make out what life is. Dileep plays Rupesh Nambiar, who works in a news channel.
The narrative spreads out too much at times and seems to take its own time. Suhasini Maniratnam, Lena, Sasi Kumar, Dinesh, Idavela Babu, Sudhi Koppa, Alensiar, Manju Pillai, Jaiprakash Kuloor, Sankar Ramakrishnan, Krishnan Balakrishnan, Sidharth Siva, Krishnaprabha, Sujatha, and Baby Anjitha also include the cast. Its pace is different when pitched against the mainstream Malayalam cinema. The romantic tryst is observed with much adoration by Sarayu Suhasini , a dear friend of Roopesh's mom, who is haunted by the loneliness all around. Bijibal composes music for the lines of Rafeeq Ahmed. She is a face to watch out for. Their respective parents are supportive about their decision.
. . . . . .